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Guides to promoting music and brands on social
What we learn distributing content and reading analytics, written so you can apply it tomorrow.
October 25, 2026 · 8 min read
What is trending in music in October 2026 and what an independent artist can copy
Karol G spends nine weeks at number one on the Latin chart with a collaboration with two Spanish alternative artists, Omar Courtz hits his best position six months after release, regional Mexican puts three songs in the top 10, and a Brazilian duo enters the global top 10 with a live recording. What each case teaches about promotion.
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October 24, 2026 · 8 min read
One song, several lives: what October 2026 teaches about deluxe editions, remixes and live versions
Taylor Swift lands four new songs on the Hot 100 with a deluxe edition, Karol G adds a Drake remix while still at number one, and a Brazilian duo enters Spotify's global top 10 with a live recording. How to plan a song's lives on a calendar an independent artist can actually run.
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October 23, 2026 · 7 min read
TikTok in October 2026: the official trending sounds list is down, and how we find trends anyway
TikTok's Creative Center has shown no trending audio for weeks. What is trending this month according to the lists that still work, why eight of the month's thirteen sounds are "original sound", and the method we use to spot a trend before it burns out.
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October 8, 2026 · 8 min read
Dominican dembow: how to release a song on TikTok and YouTube without burning budget
The right order for a dembow release: fragment, official sound, dance challenges, Shorts, official video and ads. Based on what we see in the analytics of Dominican artists.
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October 5, 2026 · 9 min read
Growing genres in 2026: reparto, corridos tumbados, dembow, afrobeats and amapiano, and what changes in promotion
Five genres gaining audiences outside their home countries and what each one demands at release: format, countries, platforms and common mistakes.
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October 2, 2026 · 8 min read
Cuban reparto: how to promote the genre growing outside Cuba
What reparto is, why its audience is no longer only on the island, where it is actually listened to (YouTube, TikTok, WhatsApp) and how to release a reparto track with a method.
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September 30, 2026 · 8 min read
YouTube Shorts for musicians: a method to grow your music channel
Formats that work for music, how to build the hook, a posting rhythm you can sustain, how Shorts feed long-form videos, and what YouTube Analytics shows.
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September 28, 2026 · 8 min read
A 6-week release checklist for independent artists
Week by week, what to prepare in content, distribution, ads, PR and analytics before and after a song comes out, and which numbers to check at each stage.
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September 25, 2026 · 8 min read
Why radio still matters for Latin music in 2026 (and how it works)
What radio delivers that streaming platforms do not, how a campaign works from delivery to programmers to rotation tracking, and how to combine it with TikTok.
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September 23, 2026 · 8 min read
AI-generated UGC for brands: when it works and when a person is better
What AI-generated UGC is, where it performs, when a human creator is the better choice, how to set up approvals, and what disclosure and ethics require.
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September 21, 2026 · 8 min read
How to choose a music marketing agency without buying hype
What to ask before signing, what the contract should cover, which guarantees are reasonable, what reporting should look like, and the warning signs to avoid.
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September 18, 2026 · 8 min read
Setting your first Google Ads budget for a music release
How to size a first YouTube Ads budget for a song, which campaign types to use, how to read cost per view and cost per subscriber, and when to stop spending.
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September 16, 2026 · 8 min read
Spotify and Apple Music playlist pitching in 2026: what is realistic
How editorial pitching, pre-saves and release tracking work on Spotify and Apple Music, what to realistically expect, and how to spot paid playlist scams.
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September 14, 2026 · 7 min read
TikTok distribution from real accounts: how it actually works
What a network of real accounts on real phones does, why it survives where bots and clipper schemes fall apart, and what to ask a provider before you pay.
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September 10, 2026 · 7 min read
How to read YouTube Analytics for a music release (and what to watch in the first 7 days)
The five metrics that decide whether a release is working, the order to check them, and what to do about each during week one.
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September 10, 2026 · 6 min read
What a view should cost you on Google Ads when you promote music
Cost-per-view ranges for music video in Latin America and Spain, how to compute yours, and seven adjustments that lower it without losing audience.
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September 10, 2026 · 6 min read
Real accounts on real devices vs bots: what changes on TikTok and Instagram
Why distribution from real phones survives platform purges, what warming an account means, and how to measure whether reach is real.
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