A release with media coverage is perceived differently. An interview, a review or a feature in an outlet your audience respects turns another single into an event, and gives programmers, playlist curators and brands a reason to pay attention. But press alone does not move streams, and streams alone do not build a career.
That is why we treat press as part of the same plan: every release, interview and feature is scheduled into the content calendar, amplified from the real-device network and measured alongside the rest of the campaign. That way press stops being a separate expense and becomes one more part of the same system.
We work music press and general press because your audience does not live only in music media. An interview in your city's newspaper or on a podcast in your field can open doors a specialized blog does not.
What's included
Press work is scoped to your package's reach and to the countries we define together. The number of countries and outlets worked depends on the package.
- Writing and distribution of press releases for every release or relevant milestone.
- Interview management across music and general media: digital, print, radio and podcasts.
- Coverage outreach aligned with your genre, language and target countries.
- Coordination with the content calendar and real-device distribution to amplify each piece of coverage.
- A coverage report with links and the reach of each outlet.
- The YouTube analytics dashboard and the package's written reach guarantee.
How it works
We start with the story and end with a report; in between there is steady work with journalists and editors. Your release calendar sets the pace, not ours. We keep a shared log of every pitch, so you always know who has your material.
- We define the story: what makes your project different and which outlets make sense to tell it.
- We prepare the press kit: bio, photos, release and materials outlets can use directly.
- We pitch journalists and editors, follow up and manage the interviews that come out of it.
- Each published piece goes into the content calendar and is amplified from the device network.
- You receive a coverage report at the end of each cycle.
Who it's for
Artists who already have a story to tell and need someone to put it in front of the right outlets. Labels that want steady coverage of their catalog without an in-house press department. Brands and local businesses that need presence in the general media of their city or country. It also works for managers who want a press track record they can show when negotiating with labels and distributors.
We do not promise covers or specific outlets: editorial decisions belong to each newsroom. We promise consistent work, well-made materials and an honest report of what was achieved.
If your project does not have a clear story yet, that is the first conversation: what makes you different and why a journalist should give you space. Sometimes the answer is to wait for a stronger release, and we will tell you so.
Press and content on one calendar
Most PR agencies hand over a report with links and their work ends there. We keep going: the interview becomes short pieces for TikTok, Instagram and YouTube Shorts, the review gets quoted in the AI agents' content, and the device network puts it in front of the audience that does not read that outlet. One piece of coverage keeps working for weeks.
That also protects your investment: coverage that stays a link is forgotten in days; coverage that becomes content keeps bringing in an audience for as long as the network posts it.
Pricing
PR is included in packages according to the reach you need. Launch starts at $2,500 per month with a public price; Growth and Scale are quoted after a 20-minute call, and ARMY is built to order. The proposal spells out the press scope your package covers. No separate charges per press release or interview: everything is inside the package.